PUBLICATIONS

Research Papers, Books, Training Materials


	Authored
1	Raja Shekhar, B. and Acharyulu, G.V.R.K. (2009). Logistics and Supply Chain management. New Delhi: Excel Books.
2	Raja Shekhar, B. (2002). Issues and Dimensions of Consumer Protection. Hyderabad: Consumers Awareness and Research Society.
	Edited
1	Acharyulu, G.V.R.K. and Raja Shekhar, B. (eds.). (2010). Strategic Quality Management. New Delhi: Excel Books.
2	Raja Shekhar, B. and Umamaheswari Devi, P. (eds.). (2009). Emerging Trends in Consumer Protection. New Delhi: Allied Publishers.
3	Raja Shekhar, B. and Acharyulu, G.V.R.K. (eds.). (2009). Supply Chain Management Practices in India. New Delhi: Allied Publishers.


2023 (5)
61	Sourya Rongala & Bellamkonda, R.S. (2023). Food Tourists: Local Food Consumption Value and its effect on their Behavioural Intentions towards the Destination. Academy of Marketing Studies Journal. (Accepted)
60	Raja Lingam Goud P. & Bellamkonda, R.S. (2023). Non performing advances of the scheduled commercial banks in priority sector lending in India. The IUP Journal of Applied Economics. (Accepted)
59	Irala, L.R., Bellamkonda, R.S., & Panchuri (2023). Effective Student Engagement – A Challenge in Online Learning: Overcoming using Automated Google Sheets. World Journal of Management and Economics.
58	Rasheed, K., & Bellamkonda, R.S. (2023). Effect Of Visual Servicescape Aesthetics Comprehension and Appreciation On Affective And Cognitive Evaluations, Satisfaction And Behavioral Intentions; An Empirical Analysis, World Journal of Management and Economics.
57	Mahapatra, S. C., & Bellamkonda, R. S. (2023). Higher expectations of passengers do really sense: Development and validation a multiple scale-FliQual for air transport service quality. Journal of Retailing and Consumer Services, 70, 103162.
2022(3)
56	Chepur, J., & Bellamkonda, R. S. (2022). The role of customer experience in the formation of customer engagement in the retail banking industry: mediation and moderation analysis. International Journal of Electronic Customer Relationship Management, 13(4), 357-387.
55	Syed-Abdul, S., Babu, A. S., Bellamkonda, R. S., Itumalla, R., Acharyulu, G. V. R. K., Krishnamurthy, S., ... & Jack, Y. C. L. (2022). Using artificial intelligence-based models to predict the risk of mucormycosis among COVID-19 survivors: An experience from a public hospital in India. Journal of Infection, 84(3), 351-354.
54	Malwade, S., Marri, M., Gundamraj, R., Yerravalli, V. S. R., Bellamkonda, R. S., Gvrk, A., ... & Syed-Abdul, S. (2022). Telemedicine in your pocket: An alternative teleconsultation tool in a pandemic and in resource-poor settings. Telemedicine and e-Health, 28(8), 1215-1219.
2021(3)
53	Katakam, B. S., Bhukya, R., Bellamkonda, R. S., & Samala, N. (2021). Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior–Do the store ambience and salesperson interactions really matter?. Journal of Retailing and Consumer Services, 61, 102586.
52	Chittiprolu, V., Samala N. & Bellamkonda, R.S., (2021). Heritage hotels and customer experience: a text mining analysis of online reviews. International Journal of Culture, Tourism and Hospitality Reseaerch.
51	Chittiprolu, V., Singh, S., Bellamkonda, R. S., & Vanka, S. (2021). A text mining analysis of online reviews of Indian hotel employees. Anatolia, 1-14.
2020 (1)
50	Samala, N., Katkam, B. S., Bellamkonda, R.S. & Rodriguez, R. V. (2020). Impact of AI and robotics in the tourism sector: a critical insight. Journal of Tourism Futures. 8(1), 73-87.
2019 (1)
49	Chepur, J., & Bellamkonda, R.S. (2019). " Examining the conceptualizations of customer experience as a construct", Academy of Marketing Studies Journal,23 (1).pp. 1-9.
2017 (3)
48	Uma Maheswari Devi Parmata , Sankara Rao B. , Raja Shekhar B. , (2017) "Service quality in pharmaceutical supply chain – A case study with reference to a major Indian Pharamaceutical company", International Journal of Services Sciences. 6(2).pp. 147-161.
47	Annamdevula, S. & Bellamkonda, R.S. (2017)."Where do you find student loyalty in the contemporary university scene?", Journal of Applied Research in Higher Education. 9(3).
46	Devi Prasad, Maruvada & Raja Shekhar, Bellamkonda (2017). “RAILQUAL: a multiple item scale for evaluating railway passenger service quality and satisfaction”, International Journal of Services and Operations Management, 27(2).pp.145-166.
2016 (5)
45	Mishra, P.K., & Raja Shekhar, B., (2016) ‘Identification and assessment of KPIs in cooperative based dairy-food supply chains: a SCOR approach’, Discovery: The International Journal.52(243).pp. 713-722.
44	Uma Maheswari Devi Parmata , Sankara Rao B. , Raja Shekhar B. , (2016) "Measuring service quality in pharmaceutical supply chain – distributor’s perspective", International Journal of Pharmaceutical and Healthcare Marketing, 10(3). pp.258 - 284.
43	Annamdevula, S. & Bellamkonda, R.S. (2016)." The effects of service quality on student loyalty: the mediating role of student satisfaction", Journal of Modelling in Management, 11(2).
42	Annamdevula, S. & Bellamkonda, R.S. (2016). " Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities:Development of HiEduQual",Journal of Modelling in Management, 11(2).
41	Umamaheswari Devi, P.,Sankar Rao, B.,Raja Shekhar,B.& Uday Bhaskar,N.(2016)." Service Quality in Pharmaceutical Supply Chain: A study with reference to three major cities of Andhra Pradesh, India", International Journal of Services and Operations Management, 24(4):433-458.
2015 (2)
40	Umanaheswari Devi, P., Sankar Rao, B., Raja Shekhar,B.& Uday Bhaskar, N. (2015),"Measuring of Service Quality of Pharmacies- A study with reference to three major Indian cities", International Journal of Pharmacy, 5(1):253-264.
39	Mishra, P.K.,& Shekhar, B.R.(2015)," Analyzing the product and service aspects of a manufacturing supply chain: A diary industry perspective", International Journal of Business Performance Management,16(2/3):321-338.
2014 (5)
38	Umamaheswari Devi, P.,Sankar Rao, B.,Raja Shekhar, B.& Uday Bhaskar, N. (2014),"Evaluation of Service Quality from Distributor's perspective in the Pharmaceuitcal Supply Chain", International Journal of Scientific & Engineering Research, 5(14):1024-1035.
37	Suresh Kandulapati & Raja Shekhar Bellamkonda (2014)," Examining the Structural Relationship of Service Recovery, Customer Satisfaction and Image in Online Retailing", Operations and Supply Chain Management: An International Journal,7(2):70-78.
36	Ramaiah Itumalla, Acharyulu, G.V.R.K. & Raja Shekhar, B.(2014),"Development of HospitalQual: A service Quality Scale for Measuring In-patient Services in Hospital", Operations and Supply Chain Management: An International Journal,7(2):54-63.
35	Suresh Kandulapati & Raja Shekhar,B.(2014),"E-service quality:a study of online shoppers in India", American Journal of Business,29(2):178-188.
34	Annamdevula Subrahmanyam & Raja Shekhar,B. (2014), "HiEdQual:An Instrument for measuring the Critical Factors of Students' Perceived Service Quality", Management Science and Engineering,8(2),103-109.
2013 (3)
33	Devi Prasad, M & Raja Shekhar, B. (2013). “Effects of Demographic Variables on Railway Passenger Service Quality: Finding from Indian Railway Passenger Service through Rail Qual ,”International Journal of Advances in Management and Economics ,2(5): 159-162.
32	Mahapatra, S. Ch. & Raja Shekhar, B. (2013), “Enlisting The Airline Services Using Fuzzy Evaluation Approach In Indian Context”, International Journal of Innovative Research & Development, Vol 2 (12).
31	Mishra, P.K., & Raja Shekhar, B. (2013). Consumer behaviour, customer satisfaction vis-a-vis brand performance: An empirical study of a dairy food supply chain in India. International Journal of Indian Culture and Business Management, 7(3), 399-412.
2012 (7)
30	Subrahmanyam A. & Raja Shekhar, B. (2012). “Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education Sector.” International Journal of Innovation, Management and technology: 3(4), 412-416.
29	Krishnaiah J. & Raja Shekhar, B. (2012). “Trends in Management of Technology (MOT) Practices in Small and Medium Enterprises (SMEs) in India: A study of Select Food Processing Enterprises.” International Journal of Innovation, Management and technology: 3(4), 374-377.
28	Devi Prasad, M & Raja Shekhar, B. (2012). “The effect of Individual Dimensions of Railway Service Quality: Findings from Indian Railway Passenger Services through developing RAILQUAL” International Journal of Innovation, Management and Technology, 3(1): 42-46,
27	Udaya Bhaskar, N & Raja Shekhar, B. (2012). “Purchase Patterns of Apparel Retail Customers with reference to select state of Andhra Pradesh” International Journal of Engineering Science and Research (IJESR), Special Edition, March: 10-18.
26	Mishra, P. K., & Raja Shekhar, B. (2012). “Evaluating supply chain risks in Indian dairy industry: A case study.” International Journal of Decision Sciences, Risk and Management, An Inderscience Publication. 4(1/2): 77-91.
25	Acharyulu, G. V. R. K. & Shekhar, B. R. (2012). Role of value chain strategy in healthcare supply chain management: An empirical study in India. International Journal of Management, 29(1), 91-97.
24	Mishra, P. K., & Raja Shekhar, B. (2012). “Supply chain cost and stakeholders’ profitability – An empirical study of Indian dairy industry.” International Journal of Advanced Economics and Business Management and Technologies, 2(1): 17-28.
2011 (6)
23	Udaya Bhaskar, N & Raja Shekhar, B. (2011). “Impact of Service Quality on Apparel Retail Customer Satisfaction- A Study of Select Metropolitan City Hyderabad”, Journal of Management Research, 3(2): 1-13.
22	Devi Prasad, M & Raja Shekhar, B. (2011). “Evaluation of Passenger Satisfaction And Service Quality In Indian Railways”– A Case Study Of South Central Railway Using Railqual, International Journal of Research in Commerce & Management (IJRCM), 2(11): 53-57.
21	Udaya Bhaskar, N & Raja Shekhar, B. (2011). “Assessment of Service Quality in apparel Retailing- A study of three Select cities” Asian Journal of Management Research, 2(1): 24-34.
20	Udaya Bhaskar, N., Uma Maheswari Devi, P & Raja Shekhar, B. (2011). “Measuring Service Quality in Apparel Retailing – A Study in the State of Andhra Pradesh”, International Journal of Economics and Management Science, 1(1): 80-88, 2011.
19	Udaya Bhaskar, N & Raja Shekhar, B. (2011). “Applicability of SERVQUAL scale in Indian Retailing”, SRM Management digest, 9: 37-41, 2011.
18	Mishra, P. K., & Raja Shekhar, B. (2011). Impact of Risks and Uncertainties on Supply Chain: A Dairy Industry Perspective. Journal of Management Research, 3(2), 1-18.
2010 (6)
17	Devi Prasad, M & Raja Shekhar, B. (2010). “Analyzing the passenger Service Quality of the Indian Railways using Railqual: Examining the Applicability of Fuzzy Logic”, International Journal of Innovation, Management and Technology: 1(5) 478-482.
16	Devi Prasad, M & Raja Shekhar, B. (2010). “Importance and the Zone of Tolerance of Passengers’ Expectations of Indian Railway Passengers Services by applying RAILQUAL", Asian Journal of Management Research: 1(2):387-401.
15	Mishra, Pramod Kumar & Raja Shekhar, B. (2010), Measuring Quality of Service in Retail Outlets using Fuzzy Numbers, Management Science and Engineering, Vol.4 (3): 80-86.
14	Mishra, Pramod Kumar & Raja Shekhar, B. (2010). Supply Chain Performance under Risk Environment: An Empirical Study on Indian Dairy Industry. European Journal of Management, Vol.10 (3): 75-84.
13	Devi Prasad, M & Raja Shekhar, B. (2010). Development of Railqual- a Service Quality Scale for Measuring Indian Railway Passenger Services. Management Science and Engineering, Vol. 4 (3):87-94.
12	Devi Prasad, M & Raja Shekhar, B. (2010).Impact of Service Quality Management (SQM) Practices on Indian Railways - A Study of South Central Railways. International Journal of Business and Management, Vol. 5 ( 9): 139-146.
2009 (3)
11	Anusha, A. & Raja Shekhar, B. (2009). Evaluation of service quality in Indian Hotel industries: A study of two select Hotels. International Journal of Business Research, IX (4):135-139.
10	Acharyulu, G.V.R.K., Raja Shekhar, B. & Sudhakar, M. (2009). Measuring the customer preferences of Direct To Home (DTH) Television service in India. Journal of International Business and Economics, IX (1):103-107.
9	Raja Shekhar, B. & Udaya Bhaskar, N. (2009). A comparative study of celebrity impact on consumer behavior with reference to prepaid mobile service providers in select urban and semi urban areas. International Journal of Business Research, IX (6):78-84.
2007 (2)
8	Raja Shekhar, B. & Acharyulu, G.V.R.K. (2007). Service Quality Measurement in Indian Healthcare industry. Journal of International Business and Economics, VII (2): 151-155.
7	Raja Shekhar, B. & Umamaheswari Devi, P. (2007). Supply Chain Management Practices in Indian Process industry. International Journal of Business Research, VII (6): 110-115.
2006 (1)
6	Raja Shekhar, B. & Umamaheswari Devi, P. (2006). Supply Chain Management Practices in Automotive and Auto components Industry in India. Journal of International Business and Economics, V (1): 195-207.
2004 (2)
5	Raja Shekhar, B. & Shankaraiah, A. (2004). Consumerism and Consumer Protection (A Global Perspective). Prakarsha, I (1): 53-66.
4	Raja Shekhar, B. (2004). Strategies of Supply Chain Management in Global Economy. Indian Journal of Marketing, XXXIV (4): 27-31.
2003 (2)
3	Raja Shekhar, B. & Shankaraiah, A. (2003). Problems of Consumers in Andhra Pradesh. Management Researcher. X (1&2):2-16.
2	Raja Shekhar, B. (2003). Strategies to get effective result throughout the Supply Chain. Strategy- the journal for Management Development, VII (1): 59-64.
2000 (1)
1	Raja Shekhar, B.et.al (2000).Dilemma of Negotiation: A case study of Dolphin Limited. Prestige Journal of Management and Research, IV (2) 340-343.


2014 (2)
30	Mahapatra, S. C. & Raja Shekahar, B. (2014), “Exploring the Behavioral Aspects for Airfare and Its Impact to Sustainability in Future: a Critical Analysis about Aviation Sector” Proceedings of National Conference of Behavioural Finance, ISBN 978-81-907052-9-5, 219-228.
29	Suresh, K. & Raja Shekahar, B. (2014), “Key determinants of customer satisfaction: A study of mobile subscribers in India” and published in Changing Global Economic Perspectives with ISBN: 978-93-8326-307-3 in International conference proceedings by Jaipuria Institute of Management, Ghaziabad, February 2014.
2013(1)
28	Suresh, K. & Raja Shekahar, B. (2013),“Mobile Service Quality: using Multivariate Analysis”, Two Day National Seminar on Multivariate Analysis for Management Research, organized by Department of Business Management, Osmania University, Hyderabad during 14th and 15th of September, 2013.
2012 (4)
27	Krishnaiah J. & Raja Shekhar, B. (2012). Evolution of Management of Technology (MoT) Strategies & Intellectual Property Rights (IPR) In Small and Medium Enterprises (SMEs) in India: A Study of Select Chemical Enterprises is presented in USM-PSU International Conference on Art and Sciences 2012 (ICAS 2012). “Transforming Research for Sustainable Community”. 2-4 December, 2012, Park royal Hotel, Penang, Malaysia.
26	Mahapatra, S.C. & Raja Shekhar, B. “Private Participation in the Mainstream of Developing a Nation: with Reference to India” is accepted to present in International Research Symposium on 7th and 8th December, 2012 at Singapore.
25	Mahapatra, S.C. & Raja Shekhar, B. “Determining the Optimal Revenue Management Approach Using LPP with Reference to Hotel Industry” is accepted to present in 4th International Conference on Information Technology & Business Intelligence (ITBI-12) Jointly organized by IMT, Nagpur and IMIS, at Bhubaneswar.
24	Mahapatra, S.C. & Raja Shekhar, B.(2012). “The Role of FDI in Transport Industry: with Reference to Aviation Sector”, Presented in National Conference in Management Towards Sustainable Development, September 12-13, 2012, VEL TECH Technical University Chennai.
2011 (4)
23	Subrahmanyam, A. and Raja Shekhar, B. (2011). “Managing Quality in Higher Education: The Implementation of EFQM Excellence Model in Indian Higher Education Sector”, International conference on quality in higher education: challenges and opportunities in India, Patna.
22	Subrahmanyam, A. and Raja Shekhar, B. (2011), “The impact of globalization on quality standards of management education in India: A comparative study of national and international accreditation standards”, International Conference on ‘Globalizing Management Education: Issues and Challenges for Industry & Academia’, Allied publishers Pvt. Ltd., ISBN No: 978-81-8424-659-9, pp.72-85.
21	Mahapatra, S.C. and Raja Shekhar, B. (2011), “No Frills, No-Drills: An Overview of Service Quality in Indian Context”,International conference on Business, Strategy and management, Stamp and Stamp Publishers, ISBN: 81-87912-08-01.
20	Subrahmanyam, A. and Raja Shekhar, B. (2011), “Conceptualizing the Service Quality in Management Education with Using SERVQUAL Model”, International conference on Business, Strategy and management, Stamp and Stamp Publishers, ISBN: 81-87912-08-01.
2010 (6)
19	Devi Prasad, M and Raja Shekhar, B. (2010). Measuring Service Quality of Indian Rail Passenger Services Using RAILQUAL Model (A Study of South Central Railways). Proceedings of the 2010 IEEE ICMIT: 292-296.
18	Devi Prasad, M and Raja Shekhar, B. (2010). Assessing the quality of the Indian Rail Services: Examining the applicability of Grönroos model for developing Railqual. Proceedings of the 2010 IEEE SOLI: 161-164.
17	Devi Prasad, M and Raja Shekhar, B (2010).Evaluation of Passenger Service Quality in the Indian Railways using RAILQUAL Instrument: A Study of South Central Railways. In Jitendra Sharma and Maheswaran S. (eds.), Operations and Management Sciences (ICOMS-2010), 441-447, NewDelhi: Excel Publishers.
16	Acharyulu, G.V.R.K., Raja Shekhar, B.(2010).Supply Chain Management in Small and Medium Enterprises in India. In Das S.C. and Mahapatro B.B. (eds.), Enterpreneurship: MSMES Micro-Small and Medium Enterprises (Issues and Oppoutunities), 14-19, Delhi: Wisdom Publications.
15	Devi Prasad, M and Raja Shekhar, B (2010).A Study to find the Gaps in Passenger Services Offered by South Central Railway with regard to Customer Expectations and Deliverables with Railqual. In Acharyulu, G.V.R.K., Raja Shekhar, B. (eds.), Strategic Quality Management, 314-319, NewDelhi: Excel Books.
14	Gayatri Reddy K. and Raja Shekhar, B (2010).Factors affecting TQM Implementaion – A Study of Select Public Sector Units in the State of Karnataka. In Acharyulu, G.V.R.K., Raja Shekhar, B. (eds.), Strategic Quality Management, 223-234, NewDelhi:Excel Books.
2008 (3)
13	Subba Rao, P., Raja Shekhar, B. and Anju Ravi (2008). Gangotri: The Utter Pradesh export Corporation Limited. In Rajeev Sharma and Dixit M R (eds.), Business Venturing, Sustenance and Growth, 49-54, Indian Institute of Management, Ahmedabad.
12	Raja Shekhar, B and Umamaheswari Devi, P. (2008).Buying practices of consumers in Andhra Pradesh. In B. Raja Shekhar and P. Umamaheswari Devi (eds.), Emerging Trends in Consumer Protection, 165-182, New Delhi: Allied Publishers.
11	Raja Shekhar, B. and Sanjay Kumar, S. (2008). Critical evaluation of the consumer redressal agencies in Andhra Pradesh. In B. Raja Shekhar and P. Umamaheswari Devi (eds.), Emerging Trends in Consumer Protection, 185-203. New Delhi: Allied Publishers
2007 (4)
10	Raja Shekhar, B and Umamaheswari Devi, P. (2007). Supply Chain Management Practices in Indian Electronics Industry, In B. Raja Shekhar and Acharyulu G.V.R.K (eds.), Supply Chain Management Practices in India, 60-69, New Delhi: Allied Publications.
9	Raja Shekhar, B. and Acharyulu, G.V.R.K. (2007). Supply Chain Management and E-Commerce. In B. Raja Shekhar and Acharyulu G.V.R.K (eds.), Supply Chain Management Practices in India, 150-155, New Delhi: Allied Publications.
8	Raja Shekhar, B and Umamaheswari Devi, P. (2007). SCM practices in Indian Engineering Industry. In Shivprakash Agarwal and Omprakash K. Gupta (eds.), Technology and Management: Two pillars of Success, 601-604, Proceedings of the fifth AIMS International Conference on Management, Houston.
7	Raja Shekhar, B. and Mishra, Pramod Kumar. (2007). TQM practices in Technical Education in India. In Shivprakash Agarwal and Omprakash K. Gupta (eds.), Technology and Management: Two pillars of Success, 646-650, Proceedings of the fifth AIMS International Conference on Management, Houston
2006 (1)
6	Raja Shekhar, B. (2006). Awareness of Consumer Protection Measures in Andhra Pradesh. In J.S Panwar, et al. (eds.), Consumerism: Global and Indian Perspectives, 144-160, Jaipur: RBSA publishers.
2005 (1)
5	Raja Shekhar, B. (2005). Designing and Managing a Research Project: A Business Students Guide. South Asian Journal of Management, XII (4): 134-136.
2004 (2)
4	Raja Shekhar, B. (2004). Nordstrom’s Perpetual Inventory System. Case Folio, ICFAI Press, IV (8):73-74.
3	Raja Shekhar, B. (2004). Redefining Logistics Management in India. Case Folio, ICFAI Press, IV (1):74-75.
2003 (2)
2	Raja Shekhar, B. et al. (2003). CRM in Business Schools. In V.Venkata Ramana and G. Somayajulu (eds.), Customer Relationship Management- A key to Corporate Success, 252-256, New Delhi: Excel books.
1	Raja Shekhar, B. (2003). SCM- The Customer Centric Approach. Case Folio, ICFAI Press, III (6): 87-88.


1	Raja Shekhar, B. (ed.). (2006). Quantitative and Research Methods. DBM-416, Center for Distance Education, University of Hyderabad.
2	Raja Shekhar, B. (ed.). (2007). Operations Management. DBM-422, Center for Distance Education, University of Hyderabad.
3	Raja Shekhar, B. (ed.). (2007). Supply Chain Management. DBM-426, Center for Distance Education, University of Hyderabad.
4	Raja Shekhar, B. (ed.). (2007). Decision Analysis. DBM-427, Center for Distance Education, University of Hyderabad.
5	Raja Shekhar, B. (ed.). (2007). Quality Management. DBM-428, Center for Distance Education, University of Hyderabad.
6	Raja Shekhar, B. (ed.). (2007). Project Management. DBM-435, Center for Distance Education, University of Hyderabad.
7	Raja Shekhar, B. (ed.). (2007) . Project work Guidelines DBM-440, Center for Distance Education, University of Hyderabad.
8	Raja Shekhar, B. (ed.). (2007). Decision Support & Information Systems. DENM-422, Center for Distance Education, University of Hyderabad.
9	Raja Shekhar, B. (ed.). (2007). Project Management. DPM-422, Center for Distance Education, University of Hyderabad. Raja Shekhar, B. (ed.). (2007). Project work, DCED-423, Center for Distance Education, University of Hyderabad.
10	Raja Shekhar, B. (ed.). (2007). Project work, DCED-423, Center for Distance Education, University of Hyderabad.
11	Authored 50 lessons in various PG Diploma Programmes in Business Management, Project Management, Energy Management, Business Ethics and Chemical Analysis & Quality Management of Centre for Distance Education, University of Hyderabad and MBA (Distance mode) of Osmania University.